For the last four years I worked at TakePart, a socially conscious website with the mission of telling stories that matter and providing actions that count. It is the digital division of Participant Media, the film company responsible for producing Food, Inc., The Help, Spotlight, He Named Me Malala, and 50+ other films with a social good message. In my time there I managed the email and mobile team, where I more than doubled our email audience to 1 million monthly subscribers. In 2015, I took an opportunity to move to the growing ad sales department as an Account Manager. In this role I managed projects of up to $500,000 from initial ideation and media planning, to post-sale delivery. Some of the clients I worked with include Eileen Fisher, Microsoft, Ford, Disney, Organic Valley, Universal Pictures and Unilever. 

KIA RE-VISIONARIES

This campaign profiled 10 individuals that are innovators, change makers, and disrupters in a variety of industries. We aligned the Kia Optima brand with this program not only through high impact media but also with custom videos, editorial, social and email distribution, and a voting widget to select a grand prize winner. Overall this project generated 64 million impressions, 3 million video views and 25,000 votes. See more >>

EILEEN FISHER - True Cost

This program positioned Eileen Fisher as a thought-leader in the sustainable fashion conversation by aligning her with the documentary, The True Cost.  We educated users on the issues of ethical fashion with an eye-opening editorial series, incentives to download the film, sharable memes, and multiple digital petitions. This integrated marketing campaign reached 17 million users, and generated 500,000+ video views, 10,000 action completions and 3,000 film downloads. See more >>

Disney Nature's: Monkey Kingdom

DisneyNature sponsored TakePart’s annual "Rare and Ready to Be Saved" animal bracket to promote it's film, Monkey Kingdom. We incentivized our activist audience to participate in the game with a donation to Conservation International per entry. Beyond the bracket they sponsored compelling wildlife coverage and ran sitewide high-impact media. This campaign generated 65,000 entries, and a total reach of more than 13 million. See More >>

Change the Course

Participant Media in partnership with National Geographic and Bonneville Environmental Foundation and corporate sponsors including Coke, Disney, and Kohler, has restored more than two billion gallons of water to the Colorado River. In my role as email and mobile marketing manager I led the communications strategy for the campaign to our youth-oriented audience after they pledged to reduce their water usage. This involved bi-weekly communications with campaign updates, water saving facts/tips, fun quizzes, humorous videos and storytelling from reporters on the ground. See More >>